What is Entity Authority?
Entity authority is how well-established and trusted your brand is as a recognized entity across the web — the signal answer engines rely on most when deciding which brands to name.
Answer engines do not reason about keywords; they reason about entities — people, companies, products — and how much trustworthy information exists about them. Entity authority is the sum of that: how often and how consistently credible sources mention you, link to you and describe you.
It is why a technically perfect site can still be invisible to AI: markup makes you parseable, but authority makes you citeable. A new brand with little written about it has low entity authority, so engines default to the established names they have seen described many times.
Building entity authority is slow, offsite work: earning mentions and links from trusted publications, being present in the datasets and directories engines draw on, and keeping your own description of yourself consistent everywhere so models can resolve you to one clear entity.
How do I build entity authority?
Earn mentions and links from sources the engines already trust, keep your brand described consistently across the web, and get listed in the directories, datasets and reference sites models retrieve from. It compounds over months, not days.
Can schema markup create entity authority?
No. Schema (like Organization and sameAs) helps engines resolve and understand your entity, but authority comes from what others say about you, not from your own markup.
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